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ISMAELFREIGEIRO PORTFOLIO
Personalization Era
In today’s economy, we have a user-focused market where, everything is at the range, and everything is a service. The necessities of the user remain a mystery to be solved for every company that wants to assure its existence in the short term.
One thing we know for certain is that users want to see themselves reflected on the product. How do we know that? Because we are users too and, we want to be able to customize our product for it to match our desires. If the product I own is unique to me, the company earns my loyalty.
Data is the key element for better understanding our users and our market, putting our instincts aside, and starting to make decisions on the side of hard facts, and therefore, giving our users (and ourselves) more and better options.
